Scaling Inbound Pipelines
Designed and executed a data-backed lead generation strategy for a fast-growing B2B services firm looking to expand into new geographic and vertical markets.
Work Process:
Audience Segmentation: Identified target buyer personas across key industry verticals.
Landing Page Engineering: Developed high-intent, conversion-optimized landing pages with clear CTAs.
Ad Strategy & Copywriting: Ran targeted multi-platform ad campaigns on search and social channels.
Analytics Tracking: Set up end-to-end conversion tracking to measure cost-per-acquisition accurately.
Generated a 240% increase in qualified sales leads and reduced overall cost-per-lead by 30%.
