Optimizing Product Conversion
A targeted performance marketing strategy created to drive user growth for a digital software product, combining conversion-focused landing pages, automated lead nurturing, and paid search campaigns.
Work Process:
Funnel Mapping: Mapped high-intent customer acquisition paths from initial ad click to signup.
Landing Page Design: Designed responsive, fast-loading landing pages with optimized call-to-action sections.
Campaign Execution: Launched targeted search and social campaign campaigns focusing on qualified traffic.
A/B Testing: Iterated on ad copy, imagery, and headline variations to maximize conversion efficiency.
Lowered acquisition costs by 28% and increased overall monthly product trial signups by 60%.
