Modernizing Complex Workflows for Enterprise Growth
A complete product overhaul for an enterprise web application aimed at streamlining high-volume workflows, reducing user onboarding friction, and establishing a unified design language across desktop and mobile environments.
Work Process:
User Research: Conducted depth interviews and task-completion audits with active enterprise users.
Information Architecture: Re-architected site navigation structures and simplified complex data tables.
Component Library: Built a scalable, accessible Design System with dark and light mode tokens.
Prototyping & Testing: Validated interactive prototypes through rapid usability testing iterations.
Reduced task completion time by 42% and increased daily active user retention by 35% within three months of launch.
